How inviting is the entrance to your business? No matter whether it's a retail store, an office, or a warehouse, a welcoming entrance is an important part of creating a good first impression. What can you do to make your entry a place people want to come? Here are a few tips for any business.
1. Make It Wide. A wide entrance is more inviting than a narrow entry. It makes people more comfortable going into an unknown space and makes them confident that they've found the right spot. Make walkways and paths as wide as you can for as long as you can.
2. Make it Colorful. A vibrant entrance appeals to clients and customers. Bright, lush swaths of natural materials feel refreshing and alive, making people feel similarly. And the vibrancy of a lushly landscaped area signals customers that this is the main entrance as well. While a bold and colorful in-ground garden bed is usually best, even color pots and container gardening can make the entry area more fun.
3. Make It Shady. Cool shade on a warm day makes everyone feel better. Draw customers in closer by providing some shade and a more comfortable experience. Shade lets people know you want them there, especially if paired with a wider area of the walkway or benches for sitting.
4. Make It Thematic. Does your immediate area landscaping fit and enhance your branding? This spot is where the outdoors meets your interior, and it's where people should start to see your brand at work. Thematic elements may include color palettes, use of exotic or local plants, designs and logos, xeriscaping, or a particular style of garden. While some commercial property owners build branding with their entire landscape, at least focus on the area around the front doors.
5. Make It Safe. Accessible entrances are required by law, but a smart business owner goes above and beyond to provide a safe and welcoming front entrance for all. Try to make your main entrance accessible for all mobility devices. Make sure your walkways are level, in good repair, and obstacle-free. Place garden elements higher so that older or mobility-impaired customers can enjoy them. Keep it well-lit, free of snow and ice, and properly marked.
Want more tips for creating a welcoming entrance for any business? Start by meeting with an experienced commercial landscaping service in your area. They'll work with you to identify how you can make everyone feel invited and appreciated while sticking to a budget. Call today to learn more.